Product Review: As I Am Coconut Cowash

I’ve had this product for a couple months now and thought it’s finally a good time to give my opinion of the product so this won’t be a first impressions kind of post. I realize that loads of ladies have already done reviews and most raved about it. I’m happy to say, I just purchased my 2nd container of the product from because I liked it so much.

This is a great alternative to shampoo, so if you do “no poo” washes, cowashing is a great way to cleanse your hair and scalp without stripping your hair of necessary oils. As you may know, sulfates, which are readily in most shampoos (unless otherwise noted as sulfate free) lather and strip your hair. I personally like to shampoo once a week because I have dandruff and product build-up issues, but on the days I don’t shampoo, I like to cowash. This product is also CG friendly if you use the Curly Gurl Method. Methylisothiazolinone, which is listed in the ingredients list of the product is a PRESERVATIVE and not a silicone, in case you’re wondering. 🙂

Product size: 16oz
Product price point: $6.99-$8.99
Availability: Sally’s Beauty,,
Product features: “This light no suds conditioning cream gently removes residue including all of the things you’ve used to style and maintain your coils and curls. Now it’s time for a sparkling new beginning. This cowash is different from any other because it contains a special blend of natural ingredients that work to promote healthy hair growth from the follicular level.” -As I Am Naturally

Ingredients: Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut) and Citrus Reticulata (Tangerine)¹, Cetyl Alcohol², Cetrimonium Chloride, Cetearyl Alcohol², PEG-40 Castor Oil, Stearlkonium chloride, Cocos Nucifera (Coconut) Oil², Ricinus Communis (Castor) Seed Oil¹, Phytosterols¹, Serenoa Serrulata Fruit Extract¹, Quaternium-18, Potassium Sorbate, Fragrance/Parfum, Limonene, Methylisothiazolinone

Directions: Wet hair thoroughly. Rub a liberal amount of As I Am Coconut CoWash within palms and distribute throughout hair. Work product through hair and massage scalp with fingertips as you would a conventional shampoo. Carefully detangle hair with a wide-tooth comb. Rinse well.

Application: I wet my hair completely root to tip and then lathered the product on in sections. Because this product also has amazing slip, I will detangle in the shower with my shower comb. I detangle from tip to root since my ends tangle more than the rest of my hair. I then rinse is out completely and leave none in. Once, I did leave it in and it left my hair a little drier than I like… So, I don’t recommend it as a leave-in.

Scent: Because the key ingredients are *Tangerine, Coconut Oil, Castor Oil, Saw Palmetto and Phytosterols* it smells delicious. Not quite as strong as a Pina Colada, but similar to a coconut sweet. I smell the tangerine and coconut oil together.

Verdict: 4.8/5 – LOVED IT. This is officially a holy grail product in my hair care regimen. The only thing I don’t like, which many others have already mentioned, is the tub. I prefer pumps in all my products because it’s the easiest to get out. It’s a jar, so water can easily get in it in the shower and it’s inconvenient to dispense. For the size, the price and the ingredients this is not only very affordable but also good for your hair and scalp! I love cost effective products. One tub has lasted me over a month, too! I’m not heavy handed, though.

Have you used any As I Am products? Which one is your favorite?


*Product was purchased with my own money. I was not paid to do this review.


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